15. April 2026
BMW Partners with Amazon to bring Alexa+
At CES 2026, BMW announced that it’s partnering with Amazon to bring Alexa+ to its Neue Klasse EVs starting with the iX3 electric SUV later this year.
Alexa is already widely available in modern vehicles, but the iX3 is the first car to incorporate a customized version of Alexa+. This integration lets you have a natural conversation with your car by saying “Hey, BMW.” You can ask for a drugstore on the way to your destination or for food recommendations near you, and you can ask about the weather or current news.
